After years of hokey and mary loving dick today OFCOM the official broadcast commission presents new rules on how so called psychics are presented on television. Could this spell the end of the likes of Psychic TV and Sally Morgan?
Most advertising is regulated by the Advertising Standards Authority, but participation television – where viewers are
encouraged to call in, and pay, still falls to Ofcom. The rules remain the same, but are
subject to interpretation, particularly when it comes to what it’s acceptable to promise
viewers for their money.
The clarification ( PDF, surprisingly funny) makes it clear that Ofom doesn’t acknowledge the existence of any higher power, other than the Ministry of Fun. Anyone claiming to be in touch with such a power (other than a recognised deity) must be very clear that they’re doing so
“for entertainment purposes only” and not just with a banner at the bottom of the screen either, it has to be stated by the
Even those who are worshiping one of the more-universally- recognised gods can’t go
around promising miracle cures , but those claiming psychic powers are also prohibited from predicting the future, offering personal (life- changing) advice or
claiming to be in any way accurate – and they can’t say they’re able